Know it before you build it
Standard structures your input into a plan. Pro grounds the plan in real research before a line of code exists.
Three starting states one blueprint
Idea, brief, or pre-build decision. Same output: a plan you can build from.
Raw idea, nothing on paper?You know what to build but the plan is in your head. We turn it into deliverables your dev team can act on.
BRD, deck, or notes ready?It needs to become an actionable plan. We turn what you have into something developers can build from.
About to commit budget?We pressure-test the stack, scope, and timeline first, so you don't pay to redo it later.
- PRD + user flows
- Persona
- Tech stack proposal
- Cost estimate
Built on real data not guesswork
Pro starts from what you bring, then pressure-tests it through real research before a single line of code is written.
Where blueprint starts and stops
What's inside Blueprint and what's not. Both lists are short on purpose. Smaller scope, faster delivery, no ambiguity at handoff.
- +Discovery call + intake form
- +Research and validationPro only
- +Tier deliverables (7 Standard, 13 Pro)
- +Handover call + document transfer
- −High-fidelity design
- −Development or implementation
- −Interactive prototype
- −Branding and logo design
- −Content creation (copy, images, video)
- −Business strategy and market sizing
A process you can track
Four steps. Each one ends with a deliverable, not a status update.
Discovery Call
Free scoping call. We gather context and align on tier.
Proposal
Written scope, price, and payment schedule. Valid 30 calendar days.
Blueprint Build
Workshops with you, research phase (Pro only), drafting. Deliverables built per tier.
Handover
All deliverables transferred, handover call. Source files and IP yours.
Two tiers from assumptions to real data
Both tiers are proposal-based. Standard structures your input. Pro grounds it in real research. Final price set after the discovery call.
Your input, structured into a plan. No research phase, no validation step. Fast, founder-driven.
- +PRD, User Persona, User Flow, Low-fi
- +Feature Scoping (MVP-only)
- +Tech Stack & Cost Estimate
- −No research or validation phase
All 7 Standard deliverables plus 6 more, pressure-tested through real research. Engagement terms set after the discovery call.
- +All 7 Standard deliverables
- +Real research and validation
- +Customer Journey Map
- +ERD / Data Model
- +Risk Analysis
- +Feature Roadmap
- +Specific Vendor Selection
Compare deliverables side by side13 items · 7 shared, 6 Pro only
| Deliverable | Standard | Pro |
|---|---|---|
.pdf PRDFeature scope, user stories, acceptance criteria. | ✓ | ✓ |
.pdf User PersonaPersona profiles built on assumptions (Standard) or real research (Pro). | ✓Assumed | ✓Real data |
.fig User FlowStep-by-step flow per persona, decision branches, error paths. | ✓ | ✓ |
.fig Low-fiLow-fidelity wireframes of key screens before pixel-level design. | ✓ | ✓ |
.md Feature ScopingPrioritized MVP feature list, with acceptance criteria. | ✓ | ✓ |
.md Tech Stack DocumentStack recommendation matched to your scale, with justification. | ✓ | ✓ |
.csv Cost & Timeline EstimateRealistic dev cost and schedule, broken down by phase. | ✓ | ✓ |
.pdf Customer Journey MapEnd-to-end multi-persona journey, built on real research findings. | − | ✓ |
.fig ERD / Data ModelEntity relationship diagram. Backend foundation with entities and relations. | − | ✓ |
.md Vendor RecommendationSpecific vendor selection per category, validated by research findings. | − | ✓ |
.md Risk AnalysisTechnical, business, regulatory risks scored, with mitigation plans. | − | ✓ |
.md Feature Roadmapv1 launch scope plus post-launch phasing. | − | ✓ |
.csv Research FindingsSynthesized insights from the research methods chosen for your engagement, anonymized. | − | ✓ |
Payment terms (both tiers, exclude PPN)