Bring What You Have

Three starting states one blueprint

Idea, brief, or pre-build decision. Same output: a plan you can build from.

Just an idea

no docs yet

Raw idea, nothing on paper? You know what to build but the plan is in your head. We turn it into deliverables your dev team can act on.

→ Idea to deliverables your team can build

Have a brief

BRD or deck

BRD, deck, or notes ready? It needs to become an actionable plan. We turn what you have into something developers can build from.

→ Brief upgraded to a build-ready plan

Ready to build

needs validation

About to commit budget? We pressure-test the stack, scope, and timeline first, so you don't pay to redo it later.

→ Stack pressure-tested before budget commit

Output

Blueprint document

PRD + user flows
Persona
Tech stack proposal
Cost estimate

Pro Tier Deep-Dive

Built on real data not guesswork

Pro starts from what you bring, then pressure-tests it through real research before a single line of code is written.

Step 01

Input

Your hypothesis or existing research becomes the starting frame.

Step 02

Audit gaps

Map every assumption. Flag what's known, what's guessed, what needs proof.

Step 03

Targeted research

Interviews, surveys, analytics, or competitor analysis. Right method per gap.

Step 04

Validated plan

Every claim backed by evidence. Decisions traceable. Ready for build.

Pro deliverable

A Blueprint backed by real evidence

Engagement terms set after the discovery call.

Deliverables

Scope

Where blueprint starts and stops

What's inside Blueprint and what's not. Both lists are short on purpose. Smaller scope, faster delivery, no ambiguity at handoff.

In scope

What we deliver

+Discovery call + intake form
+Research and validation Pro only
+Tier deliverables (7 Standard, 13 Pro)
+Handover call + document transfer

4 items covered end to end

Out of scope

What we don't touch

−High-fidelity design
−Development or implementation
−Interactive prototype
−Branding and logo design
−Content creation (copy, images, video)
−Business strategy and market sizing

6 items handled by other engagements

Process

A process you can track

Four steps. Each one ends with a deliverable, not a status update.

Step 01

Discovery Call

Free scoping call. We gather context and align on tier.

Output Discovery summary

Step 02

Proposal

Written scope, price, and payment schedule. Valid 30 calendar days.

Output Signed SOW

Step 03

Blueprint Build

Workshops with you, research phase (Pro only), drafting. Deliverables built per tier.

Output 7 to 13 deliverables

Step 04

Handover

All deliverables transferred, handover call. Source files and IP yours.

Output All files transferred, ownership yours

Pricing

Two tiers from assumptions to real data

Both tiers are proposal-based. Standard structures your input. Pro grounds it in real research. Final price set after the discovery call.

Tier 01

Standard

Built on assumptions

Pricing Set after discovery

Your input, structured into a plan. No research phase, no validation step. Fast, founder-driven.

+PRD, User Persona, User Flow, Low-fi
+Feature Scoping (MVP-only)
+Tech Stack & Cost Estimate
−No research or validation phase

7 Deliverables

Real data

Tier 02

Pro

Built on real data

Pricing Set after discovery

All 7 Standard deliverables plus 6 more, pressure-tested through real research. Engagement terms set after the discovery call.

+All 7 Standard deliverables
+Real research and validation
+Customer Journey Map
+ERD / Data Model
+Risk Analysis
+Feature Roadmap
+Specific Vendor Selection

13 Deliverables

Compare deliverables side by side 13 items · 7 shared, 6 Pro only

Deliverable	Standard	Pro
.pdf PRD Feature scope, user stories, acceptance criteria.	✓	✓
.pdf User Persona Persona profiles built on assumptions (Standard) or real research (Pro).	✓Assumed	✓Real data
.fig User Flow Step-by-step flow per persona, decision branches, error paths.	✓	✓
.fig Low-fi Low-fidelity wireframes of key screens before pixel-level design.	✓	✓
.md Feature Scoping Prioritized MVP feature list, with acceptance criteria.	✓	✓
.md Tech Stack Document Stack recommendation matched to your scale, with justification.	✓	✓
.csv Cost & Timeline Estimate Realistic dev cost and schedule, broken down by phase.	✓	✓
.pdf Customer Journey Map End-to-end multi-persona journey, built on real research findings.	−	✓
.fig ERD / Data Model Entity relationship diagram. Backend foundation with entities and relations.	−	✓
.md Vendor Recommendation Specific vendor selection per category, validated by research findings.	−	✓
.md Risk Analysis Technical, business, regulatory risks scored, with mitigation plans.	−	✓
.md Feature Roadmap v1 launch scope plus post-launch phasing.	−	✓
.csv Research Findings Synthesized insights from the research methods chosen for your engagement, anonymized.	−	✓

Payment terms (both tiers, exclude PPN)

Pricing model Proposal-based

Final price After discovery call

Discovery call Free, 30 to 60 minutes

Free discovery call. No commitment.

Deliverables are yours. Full handover, no lock-in.

NDA included. Signed before detailed discussion.

Pro: research run end-to-end by us. Logistics and cost included.

Know Exactly What You're Building Before a Single Line of Code

Three starting states one blueprint

Built on real data not guesswork

Where blueprint starts and stops

A process you can track

Discovery Call

Proposal

Blueprint Build

Handover

Two tiers from assumptions to real data

PRD

User Persona

User Flow

Low-fi

Feature Scoping

Tech Stack Document

Cost & Timeline Estimate

Customer Journey Map

ERD / Data Model

Vendor Recommendation

Risk Analysis

Feature Roadmap

Research Findings

Have questions?

Two ways to start